Cologne

Köln, Germany

• The Dome Christmas market
• Process automation

The blogosphere

The blogosphere is changing how customers gather and consume information about the marketplace. What do we need to do before developing a corporate blogging platform?

Store

Advances in computing and communications mean that we can cost-effectively store every product information, sound recording, movie, software package, and public web page ever created, and provide access to these collections via the Internet to our clients all over the world.

A company has to make big decisions about how to approach the blogosphere. The blogosphere could be ignored all together.

Interactive

How should we integrate advanced marketing practices with emerging interactive technologies? What should be done to enable unique customer experiences designed to increase customer intimacy and accelerate the buying cycle?

• Traditional advertising has reached its limits

Print

Newspapers are losing their readerships to the digital world. So what are they doing to get into that world and keep their readers? They're creating real-time digital versions of themselves.

Media

• Interactive media such as web, eMail, online events, blogs, streaming video

• Enterprise IPTV

• Large Screen Displays

• Mega product-launches over Internet

• New leads-delivery mechanism

Communication

In the blogoshpere, a sea of changes has been taking place in communications and the rules are very different compared to traditional mass communications.

Management

A change in management is required for both big and small companies to play by the rules instead of trying to manipulate the live webspace.